Cherry Bomb, that is. He has a whole bunch of really cool stuff in the works, and instead of praise, Publisher's Weekly does this. (there's a link within the blog to read the article)
I've been a fan since the first Jack Daniels book. He's written some other stuff that is a bit too creepy for me, but the fact of the matter is, Joe is an excellent author. He is also a very smart business man. And he is not afraid to help others learn from his lessons. He is always winning to share what is working for him (and what is not)
The PW article just goes to show that you can say anything, even if it is only partial truths, and get away with it.